The iFLEX (patent pending) is a versatile, flexible cell phone & tablet holder. It literally has 100's of uses! Use the iFLEX while you are on an airplane, in the car, at the office, on vacation or at home. You can bend & shape the iFLEX in just about any position. The iFLEX is made from a sturdy, flexible memory metal that is encased in a ping, flexible, food-grade silicone...giving it a long lasting life at a great value Why do you need the iFLEX in your life? BECAUSE ? Traveling by airplane? Hang iFLEX from the tray table, magazine rack or head rest & keep your spine & head aligned when viewing your cell phone or tablet ? Prevent stiff necks and sore wrists. Use the iFLEX to hold your cell phone at eye level while on long flights or while on a Netflix binge ? When attached to your kitchen cabinet shelf, the iFLEX keeps you hands- while you are cooking & looking at recipes or watching a movie ? Stand-up desk at work? Attach The iFLEX to your cubicle wall to have an eye level view of your phone during a video chat. Use the iFLEX to hold your notes while you type. Use the iFLEX to hold your pens or remotes so you never lose them ? Stuck on a long layover at the airport? Watch a movie! Just bend the iFLEX around your suitcase handle & watch the latest movie, hands-, at eye level ? Need some 'me time’? Bend The iFLEX to fit any shelf, ledge or flat surface so you never miss a text, show or song while you soak in your bath tub oasis. The iFLEX is waterproof ? Keep the peace! The iFLEX can hold two mobile devices at once for peaceful viewing from both sides so all of the kiddos can huddle around & enjoy 2 shows at once ? MOST IMPORTANT The iFLEX can be used as a taco holder. NO LIE! It holds tacos! Not really it's main use, but it's that flexible & fun! ? The iFLEX definitely makes your life easier! ANYTHING IS POSSIBLE, SHOW US YOUR FLEX!